Content Marketing
Developing new webpages to rank for your target keywords and improve your online presence.
Content marketing for small businesses that drives growth
A one-page website just won’t cut it. Your customers are online, in Google, searching for your services. And the tough reality is that most of these folks aren’t searching for your brand, they’re searching for what you offer.
Our content marketing services help you identify opportunities and develop new webpages to rank for these “non-brand” terms. That way, the next time someone searches for your products or services, you’ll be the first website they see.
How we approach content marketing
Our content marketing services are designed to maximize your ROI for each page we develop. We’ll analyze search demand and opportunity to identify new content that will drive the most growth for your business.
Search demand
What search queries are your customers using to find products and services you offer? We’ll identify these terms and design content that ranks.
Realistic opportunity
In most industries, there is serious competition in the search results for their queries. We analyze every search results page we target to determine a realistic rank for each term.
Frequently Asked Questions
We can identify topic opportunities, develop comprehensive content briefs, and write full pages. Have your own writing resources? That’s fine! We can work with them to turn our SEO-focused content briefs into a live webpage.
We let the current search results determine the answer to this question. If the query we’re targeting triggers blog content in its search results, we’ll help you write blog content. If we see a lot of core product pages in the search results, we’ll write that. Our process uses a long list of data points to reverse engineer the Google algorithm and determine our strategy.
Tough question! Once we’ve finalized your keyword list, we’ll have a better idea of what’s needed. We’ll group similar keywords and do our best to cover as much ground with fewer webpages, but a robust content strategy is one of the most powerful tools in our toolbox. Rest easy knowing that our content recommendations will be prioritized by expected impact so that you see results after our first page is published.
Have something in mind?
Let's work together!
We’re always looking for new partners. Big or small, short-term or long-term, we’re happy to hear how we can help grow your business.